Start the Conversation
Every great project begins with one.
Start the Conversation
Every great project begins with one.
Chronicle Bio
Joined as employee #13 and spent years building and evolving a fertility technology brand from the ground up — from founding team member to long-term creative partner, supporting $130M in funding and Fast Company's #1 Most Innovative Biotech Company.
Sector
Healthtech · Fertility
Audience
B2B · B2C · Investors
Scope of Work
Brand Identity · Visual System · Web Design · Product Design · App Design · Marketing & Campaigns · Investor Materials · Event & Experiential · Marketing
Chapter 1 — The Foundation
Every brand decision made at TMRW started here — establishing the visual language, the standards, and the culture that would govern every touchpoint as the company grew.
Think Apple, not IBM.
Brand Identity · Color Evolution
A deliberate visual progression reflecting the company's growth and maturation.
Brand Identity · Sub-brand System
A cohesive family of marks extending the TMRW identity across distinct products without losing visual coherence.
Brand Identity · Stationery System
The brand applied to every formal touchpoint with precision and refinement.
Environmental Design · Soho Laboratory Popup
A branded physical space designed to generate curiosity before TMRW's official launch. The window treatment concealed just enough to intrigue passersby on one of NYC's most competitive retail streets — introducing the brand on its own terms.
Product Design · Labware & Hardware
Aesthetic direction developed in collaboration with the product team to ensure every physical element reflected the brand standard.
Product Design · ivfOS Platform
UI direction and brand alignment for the clinic-facing software at the heart of the TMRW system.
Brand Identity · Iconography System
A visual language built to communicate complex technology, company values, and competitive positioning across every touchpoint.
Investor Communications · Early-stage storytelling
Translating a founding vision into a visual narrative before the product existed.
Event & Experiential · Yesterday/TMRW Campaign
A fully themed conference experience built around the brand's founding narrative.
Chapter 2 — Today
Introducing a technology company to the fertility industry meant showing an entire profession that the system they had relied on for decades had a better way forward. Every touchpoint had to make complex, invisible technology feel credible, accessible, and trustworthy — giving clinicians, embryologists, and investors the clarity and peace of mind they didn't know they were missing.
Creative Direction · $200K CGI Production
Full creative direction of storyline, script, voiceover, and visual execution, making invisible technology tangible for investors and industry professionals worldwide.
Event & Experiential · ASRM Virtual Conference — Digital Campaign Suite
The campaign deployed across every screen format, from conference banners and email invitations to animated LinkedIn stories.
Event & Experiential · ASRM Virtual Conference — AR Activation
The Yesterday/Today/TMRW narrative brought to life through a custom augmented reality experience, delivered on branded iPads to select invitees during a fully virtual conference.
Event & Experiential · PCRS Palm Beach Campaign
A location-inspired event kit connecting the brand's mission of protecting precious cells to the spirit of the destination. Every item was an extension of the brand.
Scientific Communications · White Paper Deck
Complex research and data translated into compelling visual storytelling for industry and academic audiences.
Digital · Website Redesign
A full redesign of the TMRW public-facing website, bringing the evolved brand identity into the company's primary digital touchpoint.
Social Media · Instagram Relaunch
A fully art-directed grid redesigning TMRW's social presence as a cohesive visual system.
Information Design · Technology & Process Systems
Complex digital and physical workflows made visually clear, spanning digital chain of custody, cryogenic specimen management, and IT architecture.
Chapter 3 — Tomorrow
With the technology proven and the industry convinced, the work expanded in every direction — equipping clinic partners with everything they needed to bring TMRW to their patients, building the internal culture that carried the brand from the inside, and speaking directly to the people whose lives it was designed to change.
Internal Brand · Values & Culture System
As the team scaled, a complete internal brand was built to unite everyone around a shared identity and the values that drove the work.
Sales Communications · Clinic Pitch Deck
The creative that opened the door, presenting TMRW's technology and value proposition to fertility clinics before the partnership began.
Product Experience · Packaging & Documentation System
primary packaging, branded accessories, in-box literature, and an interactive digital manual, designed as a complete and considered brand experience from first delivery through daily use.
Client Experience · Clinic Onboarding System
A complete suite of branded materials equipping clinic partners to introduce TMRW to their teams and patients, from the welcome training kit to marketing communications, patient FAQs, and social media assets.
Campaign · B2C Consumer Launch
Clinical credibility translated into human warmth for patients navigating one of the most personal experiences of their lives.
Digital · Consumer Social Campaign
Bold, billboard-style assets designed to reach patients directly and drive awareness of TMRW as the safer standard of care.
Patient Communications · TMRW DIRECT
Patient-facing print and digital communications designed to make a complex storage decision feel clear, trustworthy, and human.