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Every great project begins with one.
Design rooted in strategy.
Built around your audienceaudience.
Featured work
TMRW Life Sciences
Joined as employee #13 and spent years building and evolving a fertility technology brand from the ground up — from founding team member to long-term creative partner, supporting 30M in funding and Fast Company's #1 Most Innovative Biotech Company.
Brand · Product Design · Web · Events · B2B & B2C
CODA
A complete brand build from the ground up — strategy, identity, website, and the full suite of materials needed to communicate with investors and customers.
Brand Strategy · Identity · Web · Investor Materials
Chronicle Bio
A brand for an early-stage biotech that needed to communicate scientific meritocracy to a sophisticated audience — from the first mark to the investor deck.
Brand Identity · Web · Investor Materials
Beckley Retreats
Brand and marketing design at the intersection of clinical rigor and genuine human warmth — where getting the tone exactly right was the entire brief.
Brand · Marketing Design
Design without strategy is decoration. Strategy without design is just a document.
Christina Bou Raad is a creative director and brand strategist with thirteen years of experience integrating directly with founders and leadership teams — shaping creative vision, building brands, and owning every project from discovery through delivery.
Clients and Collaborators
In Their Words
“Christina, our artist, our designer, our ballast, your gift of bringing our words to life visually is poetry in motion. You are just there by our side, understanding the magnitude of what we are creating, and pushing limits to show our story and our work. I've heard over and over today, how beautiful and crisp and clear the site is. And that is thanks to you. You work til all hours of the night over in London, to keep us going and we are grateful.”
Amy Rochlin
CEO, Complex Disorders Alliance
“During my mission to expand the company's international foot print, Christina taught me the importance of design in both the ordinary, day-to-day communication, as well as in creating a common and consistent visual language in all internal and external signalling. Her creativity was extraordinary, and her ability to translate ideas into compelling visuals was impressive. She was easy to work with, and clear in her ideas and concepts. I look forward to working with her again.”
Kaj Rydman
COO, TMRW
“Christina's branding work and visual communication strategy at TMRW was a big reason the company stood out in a crowded field. She excels at taking inputs from multiple sources and producing a clean and bold look. She's also great to work with - collaborative and enthusiastic.”
Keith O'Brien
Director of Content and Digital Marketing, TMRW